The final goal of both traditional marketing and online marketing are the same. We target the customer to advertise our product or services through both marketing channels. But, there is a lot of difference between traditional marketing and Online marketing.
Difference between Traditional Marketing and Online Marketing
| Online Marketing | Traditional Marketing |
| Online marketing includes content marketing, seo, online advertising, email, etc. | Traditional marketing includes cold calling, printing ads, television ads, banners, etc. |
| Online marketing is cost-effective, and you can reach more customers with fewer funds in comparison to traditional methods. | Traditional marketing is not cost-effective and requires more funds to target desired customer segment. |
| You can measure everything, including age group, gender, location, etc. | You cannot measure it, for example, how many people read the advertisement. |
| It is fast, and you can build your brand image very quickly. | It is a slow process and not so good for brand building. |
